Martin Larocque concluded that Athena Gervais died of drowning and possible hypothermia in the context of excessive consumption of a sweetened alcoholic beverage.
MONTREAL — A Quebec coroner called on public heath authorities to take stronger action to counter the dangers of youth drinking Wednesday as he released his report into the death of a 14-year-old girl who was found dead in a stream behind her school last year.
In his report, Larocque noted that consuming that much alcohol in such a short period of time likely had a devastating effect on Gervais, who weighed only 110 pounds and wasn’t an experienced drinker. “Her cognitive state was so affected by the alcohol consumption that it led to her death,” the coroner concluded.
Health Canada has also proposed new rules that would limit the amount of alcohol in containers under one litre to no more than 1.5 servings, compared to the four servings in FCKD UP and similar drinks. He said sugary beverages pose a particular danger to young people because they’re affordable, sold in colourful cans with flashy displays, can’t be closed once opened and have a high level of sugar that masks the alcohol content.
He also suggested that alcohol companies should face advertising restrictions regarding the appearance and marketing of products, including a ban on names or slogans that “trivialize excessive alcohol consumption, inebriety or alcohol dependence.”
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