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If you haven’t been to this cult-favorite shop before, you’ve almost certainly heard of it. Trader Joe’s is one of the few supermarkets that doesn’t just have customers—it has diehard fans. Shoppers proudly display their loyalty, flaunting the store's popular branded totes as if they were designer handbags, and every year the most passionate dutifully cast their votes in the retailer's Customer Choice Awards.
So, what makes this grocer stand out from the crowd? Trader Joe's famously eschews traditional advertising and modern conveniences like online shopping, delivery, and curbside pickup, making every shopping experience an in-person event bearing the promise of fresh discoveries, but that unique approach is only part of the story.
Since over 80% of the shelf space is dedicated to the private label, rather than countless brand names, it also means that there are fewer choices of any given item in the aisles. This smaller selection actually works in customers’ favor to reduce decision fatigue and simplify the shopping experience. Beyond just food, the offerings also include household goods, pet food, skincare, toiletries, vitamins, spice blends, beer, and wine.
The frozen selection in the store is unrivaled in variety, quality, and taste. There are dozens of premade meals that will suit your every craving, and it’s more than pizza and tacos. Choose from Cacio e Pepe, Kung Pao Chicken, Chiles Rellenos, Palak Paneer, Chimichurri Chicken Thighs, and countless other products.
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