We tested hundreds of products for our 2024 Shop TODAY Beauty Awards. Shop winners on Amazon from Glossier, Stila, Ouai, K18, OPI, Tula, Nakery and more.
We lathered. We slathered. We even... slugged. For Shop TODAY's sophomore Beauty Awards, the limits of TODAY staffers' testing knew no bounds. From head to toe, we personally tried hundreds of products across categories including skin and body care, hair care, makeup and more. After rigorous trials, we narrowed down the list to the crème de la crème of the beauty world, with 155 winners we think truly deserve a spot in our — and your — routine.
' K18 Biomimetic Hairscience Peptide Prep Clarifying Detox Shampoo Award: Best overall clarifying shampoo | Score: 5/5 'I am a big fan of K18’s biomimetic technology designed to maintain optimum hair health and strength,' says Rogério Cavalcante, a haistylist and founder of The Second Floor Salon in New York we consulted.
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