Pyer Moss' latest campaign aims to help The Yellowhammer Fund.
accompanying the attention-grabbing tee, the brand explains the overall message behind the campaign: “Much of the advice given to women and girls doesn’t come from a place of care but one of control. Every woman should have the right to control her career, her body, and her destiny.”
In the 40-second clip, we hear just some of those snippets of “advice,” the words sounding strikingly familiar. “Ladies, you shouldn’t swear,” one woman says, while another recites: “Ladies shouldn’t be too loud.” Ultimately, the shirts serve as a response to such phrases, “in support of women’s rights to control their career, body and destiny.
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