Unhappy shoppers flocked to social media to complain that discounts offered were “not actually” discounts.
Some consumers have described South Africa's Black Friday as a 'scam', saying discounts are not significant.This year's Black Friday has again left many disappointed, with some calling it a “scam”. complained prices listed were “not actually” discounts.
On Twitter, the hashtag #BlackFriday trended as customers screen-grabbed images of items allegedly cheaper days before Black Friday. Over the past few years some online retailers such as Takealot have been hyped as the ultimate Black Friday extravaganza. However, the retailer faced criticism this year for allegedly inflating prices or offering no real discounts.
Some shoppers were not impressed with the less than 50% discounts offered by many shops and said prices were not reduced as much as expected.
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