Clerks. The Thing. Office Space. These are just a few movies that started out as box office bombs but eventually become…
Some movies premiere to massive box office success, becoming global sensations or even massive franchises. Other movies, however, aren’t fully appreciated until years later. In some cases, audiences change. In others, a movie became more relevant as time went by. And in far too many cases, the film was great to begin with, but it didn’t align with what critics and the Hollywood machine wanted, forcing the movie into obscurity until it was later rediscovered in the rental and streaming markets.
The Rocky Horror Picture Show When The Rocky Horror Picture Show premiered in 1975, it was an absolute failure. Critically panned and a box office bust, the movie was a disaster. Most people didn’t get it and many others found its themes of queerness, cross-dressing, and sexual promiscuity to be unholy and disgusting.
In recent years, as more and more Americans willingly fell victim to fake news, conspiracy theories, and bigotry, the movie has become depressingly prescient and has gained tons of attention because of it. In 2021 The Guardian even said, “This disturbingly hilarious film is as horrifying as 1984 or Brave New World, but takes a different route – emphasizing the dangers of collective incompetence rather than oppressiveness of the state.
The movie also created real-world changes as well. An ongoing joke in the movie was the uniform of waitress Joanna . She worked at a restaurant that was blatantly making fun of TGI Fridays. After the movie, Friday’s employees began hearing so many jokes about their “flair” that the company actually changed the dress code, removing all the pins and lapels the servers previously had to wear.
Grindhouse Despite receiving mostly positive reviews upon its initial premiere, Grindhouse massively underperformed at the box office. The movie was a throwback to the days of double features and consisted of two movies – Robert Rodriguez’s Planet Terror and Quentin Tarantino’s Death Proof – both broken apart by a few minutes of fake trailers for hilariously awful movies like Werewolf Women of the S.S. and Hobo with a Shotgun.
The movie was an instant queer classic and starred tons of notable gay icons like Olivia Newton-John, Leslie Jordan, and Delta Burke, among others. In an interview with IndieWire, creator Del Shores recalled the film’s surprising success within the LGBTQ community, saying, “It played theatrically for about a year in Dallas, Fort Lauderdale, Laguna Beach, and Provincetown, and it still holds the record forthe longest running film in the history of Palm Springs – 96 weeks.
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